Creating a hero of Ha-Has
Taking a social forward approach to give an iconic brand new life.
Hostess
How do you bring a brand back from a struggling reputation and radio silence? That was the challenge with Hostess.
By shifting focus to a social forward approach, we were able to connect with an audience who might not have grown up with these delicious cakes.
For the Gram
The Tiktoks & Reels
Brand Personality
More often than not, product innovations fail, as high as 85% according to recent Nielson data. And following soft results of a previous product innovation, Hostess needed this new product to win with millennial parents. We leveraged the power of digital to launch this campaign across programmatic video, paid social, programmatic display and organic social.
Launching
Paid Social
Paid Social