DOVE
Keep the spirit of real beauty throughout innovation and classic offerings.
Dove Beauty Bar
With bath products, brand loyalty can often lead to brand complacency. In order to drive trial and communicate the efficacy of Dove compared to ordinary soap, we asked a Dove user to swap bars with their close, ordinary soap using friend...on the spot. When communicating with real women, who better to deliver a message you can trust than your best friend? Our experiment was a brand switching success and everyone learned to "share the Dove."
Dove Clear Solid
With the release of a solid antiperspirant that was clear from the start, we went after the number one complaint with all solid deodorants… White marks. We challenged women to make the bold move of marking up their current fit.
